Now expanding across Kolkata
Own a foodbusiness thatruns itself.
BTR covers inventory, supply chain, aggregator setup, and operating support. Lower operational risk on your side. You invest. You earn.
Section A–AExploded assembly
- Part 05, Crown: Brioche 4.5" ⌀.
- Part 04, Slaw: 28 g · cut 3 mm.
- Part 03, Cheese: Melt 62 °C.
- Part 02, Patty: 110 g · 230 °C.
- Part 01, Sauce: 18 ml.
- Part 00, Heel · datum: Plane 0.00.
BTR Kitchens · at a glance
- Payback period
- 9–15months
- Chef required
- Zero
- Orders served
- 85,000+
- Average rating
- 4.4★
Location-specific projections shared during advisor call · No commitment required
- Zero inventory risk
- Zero supply chain costs
- Zero chef dependency
- Swiggy & Zomato managed
- Transparent PnL reporting
- Tech & SOP driven operations
The problem
Traditional food
business is broken.
Running a food business the old way means battling the same problems every day. Here's how BTR changes every one of them.
Swipe to compare
| Ref | Traditional food & franchising businessRisk carried by you | BTR Kitchen Co.Risk carried by BTR |
|---|---|---|
| FM-01 | Chef quits. Kitchen stops. Revenue disappears overnight. | SOP & tech-driven ops. System runs regardless of staff changes. |
| FM-02 | Manual vendor coordination, inconsistent supply, constant follow-ups. | BTR manages the entire supply chain. No vendor calls on your end. |
| FM-03 | Swiggy & Zomato setup from scratch — expensive, slow, uncertain. | Aggregator listing, photography & promos managed and paid by BTR. |
| FM-04 | Bulk buying, wastage, and capital locked in stock with no guarantee. | Zero inventory risk. BTR pays for and manages all inventory. |
| FM-05 | Food costs, overheads, and margin bleed with no system to track it. | Monthly revenue statements with transparent payout reporting. |
| FM-06 | Months of setup before first order. High risk, high uncertainty. | Designed to start generating orders from Week 1 of launch. |
The brand you operate
Plug in. Start earning.
A proven food brand — live on Swiggy and Zomato, engineered for consistent output and repeat orders. You don't build a brand. You operate a winning brand.
- 85,000+
- Orders
- 40,000+
- 5 star ratings
- 50%+
- Repeat orders
What is Griddle's?
A gourmet food brand engineered for consistent taste, repeat orders, and kitchen simplicity. Every recipe, every pack, every SOP — ready from day one.
- Gourmet recipes standardised using technology
- Engineered for taste, quality, and repeat orders
- Live on Swiggy & Zomato with a proven track record
- 85,000+ orders served across active pods
How we plug in
No large space needed — Griddle's pods start from just 50 sq ft. Whether you have a space or need one, BTR sets everything up before you go live.
- BTR onboards your space as a Griddle's pod
- Staff trained on Griddle's prep SOPs before launch
- Inventory supplied by BTR — zero risk on your end
- Designed to generate orders from Week 1 of launch
Ten parts. One kitchen.
Ten real dishes, live on Swiggy and Zomato today.
10 dishes · Griddle's own photography
Customer love
Reviews from our foodie friends straight from Swiggy & Zomato.
Partner stories
What our partners say.
From dead space to ₹70 thousand in extra monthly profit.
We integrated a Griddle's POD into our existing cloud kitchen setup without hiring a single extra staff member. Thanks to the chef-less tech, we saw a 32% jump in kitchen efficiency and added ₹70,000 to our net profits.
Neha KediaCloud Kitchen OwnerZero waste, 2x higher order volume.
Partnering with Griddle's completely optimized our unit economics. Their supply chain eliminates raw material wastage entirely. We are handling 50+ additional orders a day from our same infrastructure, boosting kitchen ROI.
Raunak AdukiaCloud Kitchen OwnerBroke even in 5 months with zero food experience.
I wanted to enter the food business but had no background. Griddle's automated backend and foolproof SOPs made launching seamless. We hit a 22% monthly growth rate and fully recovered our setup costs in just 5 months.
Anish DasCorporate Professional Turned Franchise Owner1 POD running perfectly — now scaling to 3 locations.
I wanted a business built for growth, but managing kitchens usually means operational chaos. Griddle's plug-and-play model proved me wrong. The chef-less system and zero cost managed supply chain runs flawlessly with minimal effort. The operations are so effortless that I'm already setting up 2 additional micro-franchises this quarter. It's built to scale from day one.
Nayan JainFirst-Time EntrepreneurThe process
Live in weeks. not months.
The system is already built. From the first call to ongoing support after launch, here's exactly how your partnership unfolds.
Swipe to explore
Stage 2
Live demonstration & proposal
- A live demo, full assessment, and a tailored proposal.
Stage 3
Paperwork & agreements
- Simple paperwork and a clear partner agreement.
Stage 4
Setup & staff training
- Staff training, at our cost.
- Machinery delivered to your kitchen.
Stage 5
Inventory & aggregator setup
- Inventory delivered to your kitchen.
- Swiggy & Zomato set up and live.
Stage 6
Launch
- You go live and start taking orders.
- Launch marketing, by BTR.
Ongoing
After launch
We keep running it with you. Every item here is managed and paid for by BTR.
- Regular inventory refills
- Routine quality audits
- Ongoing marketing investment
- Monthly reports & payments
Two types of partners
One system. Two ways in.
Existing kitchen owner
Dropped into idle capacity. No rebuild.
You have the kitchen.
Your kitchen is running at 50–60% capacity. The idle hours are pure overhead. BTR plugs a proven food business system into your existing infrastructure, handling supply chain and marketing.
- Plug in without rebuilding your kitchen
- No inventory purchase. BTR covers the inventory system and rolling supply.
- Swiggy & Zomato expenses paid by BTR. Zero overhead on you.
- Designed to start generating revenue from Week 1 after launch
- Formal partner agreement before any payment
Set up a new business
BTR suggests locations based on demand and supply.
BTR sets everything for you.
You don't need a dine-in space, years of experience, or a head chef. Choose your format: cloud kitchen for lower capex, or an offline kiosk/dine-in for higher volume. BTR handles the rest.
- BTR suggests you areas and you select your location
- Start a kitchen with as little as 50 sq ft
- No inventory purchase. BTR covers the inventory system and rolling supply.
- Cloud Kitchen or Offline Outlet. Your choice.
- Monthly revenue share with transparent reporting
The numbers
Designed for smarter returns.
Payback period
Where you land inside this band depends on your location, format and order volume. That is what the advisor call establishes — nobody can quote you a single number honestly.
Unit economics · indicative
- Payback period
- 9–15moBased on model and location
- Chef required
- ZeroSOP & tech driven operations
- Aggregator setup
- DoneLive on Swiggy & Zomato before launch
- Partner slots left
- 8/12Kolkata Phase 1 · Limited per zone
Location-specific projections and payback timelines are shared during your advisor call — before any commitment is made.
Apply to become a partner
Talk to a franchise advisor.
We will reach out to assist you with your business plan within 48 hours.
Founding slots · Kolkata Phase 1
Only 12 slots are available for Kolkata Phase 1. This is first come, first served — zones are assigned on priority. Once a zone is taken, it's closed for the round. 8 slots remain.
Apply to become a partner
Status · draftFill in the required fields to start
No payment required at this stage · Advisor call first · Full alignment before onboarding
FAQ
Questions we get asked.
No. BTR is designed for both experienced operators and first-time business owners. The operating system, training, and support are structured to reduce complexity regardless of your background.
Yes. Existing kitchens are one of the strongest fits for the BTR model. If your kitchen has idle capacity, our team evaluates it and onboards it directly. No rebuild required in most cases.
No. Depending on your location and goals, cloud kitchens, dark stores, kiosks, and small offline outlets are all possible. BTR supports both delivery-first and hybrid models.
Yes. Aggregator onboarding, menu setup, photography, and ongoing operational support are included and paid by BTR. Your kitchen goes live on delivery platforms before you open for business.
No. BTR is built around SOP and tech driven operations. Pre-tested recipes and standardised prep systems mean the business runs without chef dependency.
Absolutely. Griddle's is a chefless, technology led and fully managed brand by BTR. We can use our technology to help your own brand scale effortlessly, along with Griddle's. Get in touch with us to explore opportunities.
We've got you covered. We will assist you with location intelligence data so you can get maximum benefits from your new location. In the unlikely event that you would like to shut your business, you will have the option to sell back the machinery and other assets to us to recover costs.
We have a plug and play setup. No fire safety or SWM licenses needed, depending on the format. We take care of all the compliance requirements and it is a part of our responsibility. You can relax.
We have multiple models depending on your space availability, locality, operational complexity you are willing to undertake, etc. Our advisors will guide you on the most recommended options for you, investments start as low as 5 Lakhs.
Revenue share is paid monthly with a clear order and payout statement. Standard terms are 10% on online orders and 20% on offline orders, with final terms documented in your partner agreement before onboarding.
12 partner slots are available across Kolkata zones in Phase 1. 8 remain. Slots are filled in the order applications are received. Once full, the next phase opens separately.